VOLUNTEERS OF AMERICA COLORADO

Pro  Bono Creative Direction • Copywriting

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My team partnered with Volunteers of America Colorado to create modern, fresh, and impactful holiday campaign that helped earn more than $500,000 for the non-profit while shining a light on hunger and homelessness. 

Using an insight-driven strategy combined with striking photography, disruptive outdoor media buys and a mix of digital, social, and targeted online social, the campaign doubled donations from the previous year.​

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