THE WOODS FOUNDER'S RESERVE

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Creative Direction, Voice and Tone, Copywriting 

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The Woods Founder's Reserve is bomb a#$ small batch cannabis. The only problem is, no one knew about it. That's where Jeremiah Corder and I came in. After a competitive deep dive, visual exploration and a few voice and tone sessions, we created a new look, relevant voice and tone and a branding campaign that would take Terrapin's Colorado strain to legendary heights.

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