RED ROBIN BURGER WORLD

Concept, Copywriting, Look & Feel
 

Screens have officially taken over kids’ attention spans, turning family dinners into solo scrolling sessions. Red Robin needed a way to break through the noise, get kids off their devices, and bring the whole table back to life. I developed the core concept and crafted the playful, personality-packed voice that brought Red Robin’s ethos to life in the most kid-friendly way possible—a menu that transports kids into Red Robin’s Burger World.

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From there, our team brought the concept to life visually, building a full-on burger world featuring tongue twisters, dance moves, and activities to get both parents and kids engaged. Wrapped in a bright, bold design bursting with Red Robin energy (and a sneaky competitor cameo) this menu gave families a shared experience full of laughs and creativity.

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🏆 Bronze Winner – One Club Denver Awards​