​Copywriting, Concept

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Irritants, carcinogens, synthetic fragrances—the ingredients in most deodorants stink. So, when Each & Every hit the NYC streets (and local instagram feeds) we used their all-natural ingredients to make sure busy subway riders took notice.

Assembled from the product’s actual ingredients, we made gorgeously crafted bouquets bloom straight from our models' armpits to bring their three most popular scents to life.​​