Role: Copywriting & Messaging Direction (Script Direction, OOH, Digital Marketing)

Agency Partner: Arts & Letters Creative Co.

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When Q4 hits, the pressure’s on. It’s the final stretch where sales teams hustle, marketing scrambles, and everyone’s trying to hit impossible numbers. We turned that shared anxiety into a creative advantage, launching “Win Q4 with HubSpot Sales Hub,” a full-funnel campaign that reframed Q4 chaos as a winnable game. One where Sales and Marketing don’t just survive. They win together.

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The objective was to make Sales Hub a hero in Q4, so we worked closely with our agency partner to create concepts, scripts, and campaign messaging that would elevate HubSpot’s presence in the sales software space by showing how it unifies Marketing and Sales around shared customer data, with tools that drive alignment, speed, and scale. We needed to create mass awareness, carve space in a saturated B2B landscape, and do it with a tone that cut through the jargon.

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​We treated Q4 like a high-stakes playoff game and Sales Hub as the MVP. At the center of the campaign was a cinematic, ESPN-style broadcast spoof that reimagined office workers as elite Q4 athletes. The TV spot became a rallying cry for sales and marketing teams everywhere: “Q4 is winnable, if you’ve got the right tools."

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