CHIPOTLE UK

OOH Messaging + Brand Awareness | European Market

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As Chipotle expanded its footprint across Europe, the brand needed to introduce itself in a way that was attention-grabbing, culturally aware, and unmistakably Chipotle.

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In collaboration with agency Art Directors, I developed OOH and wild posting copy for European markets—focused on driving awareness and making a bold first impression in a region where the brand was still relatively new. The tone was smart, minimal, and crave-worthy, with just the right amount of attitude to stand out on crowded streets and busy highways.

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Each headline had a job to do: stop people in their tracks, spark curiosity, and make burritos the talk of the town. No overexplaining. No translation needed. Just a few sharp words to plant Chipotle in the minds (and stomachs) of new audiences.