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Brand Voice & Tone • Strategy • Packaging • Print • Direct Mail 

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New to the market, E.D.A.M. is a line of spa-inspired cleansing and skin care regimen accessories. In January of 2020, the product line was almost ready to launch. It just needed one thing. Words.

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Instead of approaching the project as a simple copywriting assignment, I decided to craft an in-depth strategy to help us create and align on the perfect Voice & Tone for her burgeoning brand. One that aligned with E.D.A.M. values, speaks to the target audience, and provides a clear point of view that will help differentiate this unique line from uninspired competitors.

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Collaboration with Vanessa Williams, Owner and Emily Wolf, Packaging Design

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